Search Engine Optimization
The design and hosting of a website are only preliminary steps when it comes to web-based marketing. Making certain that your website is seen by those interested in what you offer is the next most important aspect to having a website.
When it comes to Search Engine marketing, there are (2) ways to be visible to potential patients; pay for placement via Pay-Per-Click (PPC), or by obtaining a high natural search engine ranking. Both ways can be viable, and both ways can also be costly to maintain.
The following represents at least the basic elements necessary to follow in order for your website to potentially achieve a high natural ranking among the search engines. Our own Search Engine Optimization package includes all of these elements and more.
- Obtain alternate domain if applicable
- Review current website information for optimization strategies
- Identify current website ranking in search engines
- Keyword & competitor research
- Check on external link popularity
- Check on last access of search engines
- Check current webpage’s structure
- Check on HTML
- Check on CSS and JavaScript Structure
- Identify discrepancy of Text Image Flash Balance
- Optimize Webpage Load time
- Check current meta tags & description tags
- Optimize for keywords, page description, content & Robot, etc.
- Optimize images ALT tags & link text titles
- Optimize website content for usability & accessibility
- Clean up quality of internal and external links in website
- Implement link exchange program
- Submit website to other directories, etc.,
- Manually submit website to popular search engines
- Submit website to other minor search engines
- Monitor robot of search engines to crawl the website
- Monitor initial result of search engine ranking
- Monthly monitoring, development, adjusting and updating of SEO steps to maintain/increase site ranking
Having a naturally-placed, high level search engine ranked website is always an important factor when considering your own web-based marketing strategies.
When it comes to measuring Product, Service and/or Information (PSI) Value, there are many who will charge you more – and there are many who will charge you less (or even provide some services free), but for the comprehensive suite of products and services we provide, no one will offer comparable value and quality for less.
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