Copywriting Services
When it comes to marketing there are two types of Ad Copywriting skills in play; Direct Response, and Display Advertising.
The goal of Direct-Response marketing is to produce an immediate, measurable response to a specific campaign – such as in the case of a mail piece. The goal of Display Advertising on the other hand is normally to create an “impression” in your marketplace - in order to establish community recognition of a brand name - for instance.
Both types of Ad Copywriting are valuable strategies when used properly. However, when used improperly, some common problems occur that can be very costly – for instance - when a direct response marketing element, or content is used containing which contains “display-type advertising elements” – with the expectation of a result that only a direct response campaign could have achieved – and/or vice versa.
Our personalized approach to Ad Copywriting is to specifically define the needs/wants, strengths/weaknesses, assets/liabilities and the available Products, Services or salable Information (PSI) of a facility, as well as the niche, community and demographics of the target market – before making a determination as to what type of Ad Copywriting will be most effective for the client member.
Following are just a few of the elements considered when implementing any Ad Copywriting services:
- Demographics
- Facility: Location, Equipment, Products & Services, Staffing, Etc.,
- Other Local Competitors/Colleagues
- Appropriate Ad Copy Venues
- Headlines
- Content
- Offers
- Call to Action
- Lead Management
- Conversion Processes
- And much more
Ad Copywriting is a specialty area - part art, and part science – and is comprised of properly identifying the specific niche/s to market into, then being able to; package/present your PSI to the niche-population who “need” and “want” what you have to offer, have the ability to pay for it, and are the decisions makers who will pay for what you offer.
With our Marketing Membership - you bring the PSI, and we make the presentation to the niche-population.
When it comes to measuring Product, Service and/or Information (PSI) Value, there are many who will charge you more – and there are many who will charge you less (or even provide some services free), but for the comprehensive suite of products and services we provide, no one will offer comparable value and quality for less.
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